NEAP NEWS

Behind the Squeeze

Image of NEAP protein gel Original Variety Box and NEAP protein gel Extreme Sour Variety Box on a neutral background
BEHIND THE SQUEEZE

The Power of Pacing: Pre-Orders, Consistency & Choosing the Hard Road

Why consistency compounds, lessons from holiday manufacturing, and why we're building NEAP the hard way.

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Collage of NEAP team members, product packaging, and behind-the-scenes moments with text reading “That’s a wrap!”
BEHIND THE SQUEEZE

2025 Wrapped: Building in Public & Launching Extreme Sour

Screenshot of a Newsweek article featuring NEAP and NEAP's founder Sandra holding a Watermelon NEAP protein gel pouch.
NEWS

NEAP in Newsweek: Move Over Gym Bros. Protein’s a Woman’s Game Now